Triumph Acquires Electric Bike Maker OSET Bikes
The floodgates have really opened for electric motorcycles. Triumph, who just completed its TE-1 electric project, has now acquired electric bike manufacturer OSET Bikes.
OSET, launched in 2004, is best known for its children’s electric off-road motorcycles. The company has sold more than 40,000 bikes featuring its own proprietary electric powertrains.
According to Triumph, the acquisition aims to strengthen Triumph’s move to the off-road segment. Announced in 2020, Triumph intends to introduce both Motorcross and enduro bikes to its range.
By acquiring OSET’s capabilities, Triumph hopes to inspire future riders to get into off-road riding — naturally on new Triumphs.
“When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family,” said Ian Smith, CEO of OSET Bikes.
“The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET,” he added.
OSET bikes are available worldwide in 25 countries. The brand’s lineup currently includes seven electric bikes, ranging in wheel sizes from 12.5 to 24 inches, alongside an electric MX bike.
The company also runs its own OSET Cup. In addition, OSET bikes regularly take top positions in the Youth National Trials Series and make regular appearances at the Goodwood Festival of Speed, MotoGP, World Superbikes, and the Isle of Man TT.