Enduristan Expands to USA
Motorcycle luggage manufacturer Enduristan keeps gearing bikes up to conquer challenging trails. Now, the company is also looking to conquer North America.
The soft luggage maker recently announced its plans to expand its presence in the U.S. Enduristan is aiming to expand its dealer network to new locations.
In addition, the company will be present at several major motorcycle events throughout the year. You can meet the Enduristan team at:
- March 19-23: America Noobs Rally
- March 29: TPA Trail Club Meeting
- June 19-21: BMW MOA Rally
- July 24-27: BMW Top O’ the Rockies Rally
- October 10-11: Bishop Dual Sport Ride
- November 1-2: Arizona Trail Riders—Howling at the Moon
- December 13-14: Tucson Dual Sport Ride
Driving the Enduristan expansion plans is the company’s new U.S. segment manager, Mark Kincart. A motorcycle industry veteran with more than 20 years of experience and more than 600,000 miles under his belt, Kincart aims to help more adventure riders discover Enduristan gear.
Enduristan was founded in 2008 by Swiss motorcyclists David and Isabel Jenni. Their global moto travels required rugged and durable bags, which sparked the idea of manufacturing their own.
The company’s first product was the Sandstrom tankbag, which released to good reviews. It was followed in 2011 by the Monsoon panniers, and the product range has only expanded since.
Today, Enduristan has a global dealer network, which allows it to supply bags to riders worldwide. Yet, the company remains a small privately owned enterprise, still operating out of a barn in Switzerland.