Dealer Customer Appreciation Program

Dealer Customer Appreciation Program

Your customers are your lifeblood. It's time to give back by offering them a FREE gift on behalf of your dealership.

The Importance of Retention Marketing

Retention marketing is one of the lowest-hanging fruits in today’s online world. You already have a list of customers who bought your products—now make them loyal to you with a gift they will greatly value and which doesn’t cost you a penny.

It’s easy to make your customers feel appreciated. Simply send them a FREE issue of RoadRUNNER Motorcycle Touring & Travel Magazine.

This gift from you shows your customers that you are invested in their motorcycling journey and you want them to have a great experience. Next time they need a product or service that you offer, they’ll think of you first.



Frequently Asked Questions

Which customers should you target?

  • New unit buyers in the last calendar year
  • Repeat service department customers
  • New and repeat PG&A purchasers
  • Your dealership's most engaged riders

What do your customers get?

  • Each customer will receive a FREE print issue of RoadRUNNER.
  • Prior to receiving their free issue in the mail, your customers will be sent an email explaining why they are receiving the magazine and who sent it.
  • The email will arrive with “compliments of [your company]” and can include your logo, images, banners, and custom text.
  • Custom text can include a thank you from the General Manager along with a special coupon code for their next purchase, for example.

What does RoadRUNNER need to get started?

To get started, we only need the list of customers you would like to send the free issue to. The list should be in .CSV or .XLSX format and should include the following columns:

  • Full name
  • Address 1
  • Address 2
  • City
  • State
  • Zip code
  • Email address

U.S. addresses only.

How much will the RoadRUNNER gift cost me?

It's completely FREE! We mail the print magazine on your behalf. If you'd like to take it to the next level, we have options available to enhance your customer appreciation campaign. Read below for more details.


Optional Paid Enhancements

If you'd like to take your customer appreciation campaign above and beyond, there are options for additional inserts and ad space. Contact us today to learn about our minimal pricing for these options.

Impress Your Customers with Polybagged Cover Inserts

Place a full-page, double-sided insert into a polybagged RoadRUNNER issue. These only go out to your customers. We will cover the cost of the polybagging and you cover the cost of printing the inserts.

Discounted Rate on Print Ad Space

Upgrade your customer appreciation campaign into a complete marketing campaign. We offer a discounted rate for print ad space in the issue you send to your customers. Not only will you reach your valued customers but also every RoadRUNNER reader. Our total readership is over 225,000 per issue.

Newsletter Banner or Title Sponsorship

Banners placed in our weekly newsletters reach more than 65,000 people with each send and run for one full month. Title Sponsorship includes a banner ad, one (1) paragraph of text, a featured photo, and a button at the top of the email.