In a plot twist worthy of a blockbuster movie, one of the most iconic motorcycle brands is returning. Can-Am is coming back to two-wheelers.
BRP—the owner of the Can-Am brand—recently announced their plans to return the beloved motorcycle brand to its roots. In celebration of Can-Am’s 50th anniversary, they’ve decided to introduce a whole new lineup of motorcycles.
These aren’t just the same old motocross and enduro bikes we all know. The entire new Can-Am model line will be completely electric.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” José Boisjoli, President and CEO of BRP, said in a statement.
“Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts,” he added.
The fresh Can-Am bikes have been developed to suit riders of many different kinds, according to the manufacturer. However, the main audience are those who seek the thrill and tranquility of street riding, whether on wide open country roads or on bustling city streets.
BRP intends the EV bikes to be suitable for daily commuting. At the same time, the motorcycles will stay true to Can-Am’s heritage of both off- and on-road riding.
A Legendary History
This is exciting news to anyone with even a passing knowledge of the motorcycle industry, but especially to riders. Can-Am bikes enjoy a legendary reputation, and for a good reason.
First introduced in 1973, Can-Am’s motocross and enduro bikes immediately took the riding world by storm. The Can-Am’s steadily placed themselves at every spot on the podium at major competitions.
In fact, Can-Am was the first bike brand to sweep the 250cc category of AMA Motocross Championship, stealing the bronze, silver, and gold medals. And they did that in 1974—just a year after hitting the scene.
The bikes quickly developed a reputation for high power output that trounced even their closest competitors. However, shifting priorities ultimately put an end to Can-Am’s production only 14 years later in 1987.
For the past 35, riders and motorcycle enthusiasts have been anxiously waiting for any rumors about the iconic brand’s return. Now, their patience has been rewarded.
“This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers,” said Boisjoli.
Buoyed by the brand’s reputation, the new Can-Am EV bikes are well-placed to bring increased attention to the emerging electric motorcycle category.
Although BRP hasn’t unveiled the bikes yet, we can expect to get more detailed information about the new Can-Am lineup this fall. If everything goes to plan, the bikes should hit showroom floors in mid-2024.