In a world obsessed with corporate takeovers, the fast buck, and the exit strategy—more often than not resulting in dubious derailment of “sure things”—it’s endearing to see Moto Guzzi celebrate 100 years of producing iconic motorcycles. The company’s roots are still firmly planted in their original 1921 factory in Mandello del Lario on the tranquil shores of Lake Como. The site still remains Moto Guzzi’s headquarters.
The legendary company has refused numerous outside attempts to upgrade and relocate, continuing to roll out its unique brand of two-wheeled art through the factory’s storied doors. In classic Italian show of optimism, the Moto Guzzi website proudly states that the company has celebrated its “first century,” suggesting they’re expecting to keep accumulating these centenarian birthdays.