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FIM Awards 2024

Jeff Buchanan

Mar 6, 2025 • 6 min read

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70 Years of Yamaha

Yamaha Motor Corporation is celebrating its 70th anniversary this year. To mark the occasion, let’s go on a tour through the most important periods in the company's history and explore the growth and philosophy behind the products. Yamaha Motor Co., commonly known as YMC, was established in

10 min read

Gateway to California on Route 66—Needles, CA

In the 1930s and 1940s, Dust Bowl refugees rumbled across the country on Route 66 toward a better life in California. Crossing the Colorado River marked their entry to the state of their dreams, and Needles was the first Californian city they arrived at. Ever since its founding in 1883,

4 min read

Stop by for a Barn and Pop in Arcadia, OK

Although this is a Destinations article, Arcadia, OK, isn’t a destination. It’s not a place you specifically go to because—I’ll be honest with you—there’s not much to go to. No, Arcadia is a place you stop by to grab lunch on your motorcycle tour

5 min read

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