Advertise With Us

RoadRUNNER Motorcycle Touring & Travel is North America’s largest motorcycle travel magazine sold on newsstands in the U.S. and Canada. We offer print and digital advertising space to bring your brand, product, or destination to our large, qualified audience. Keep reading to learn how RoadRUNNER can help you reach this demographic.

25+ Years of Publishing
1.5M+ Total Reach
205,000 Circulation
76,000 Newsletter Subscribers

RoadRUNNER Audience Snapshot

• Average household income: $175,000+
• Median age: 54
• Primary motorcycles owned: BMW, Harley-Davidson, Honda Gold Wing, Ducati, KTM
• Core interests: Motorcycle touring, gear, destinations, adventure travel, scenic routes, and small-town tourism

Magazine—Where the Journey Begins

Our print magazine is the foundation of RoadRUNNER. Published bi-monthly, the magazine features in-depth travel editorial complete with maps and area information, motorcycle and gear reviews, as well as industry news. 

At a time when people are looking to escape their ever-present, never-satisfying phones, RoadRUNNER offers something rare. We provide riders a chance to slow down, explore, and truly enjoy life. Each one is a qualified, active motorcyclist.

RoadRUNNER Motorcycle Touring & Travel is the only motorcycle magazine sold on newsstands nationwide. It’s a Top 3 Title in Barnes & Noble’s motorcycle category. 

Additionally, RoadRUNNER publishes an annual touring guide each fall featuring the best places to ride, eat, and stay across North America. This special issue showcases a selection of our all-time best motorcycle tours. It is sold exclusively on newsstands at high quality retailers and select major airports, each with premium placement.

Our focus creates the ideal environment for tourism advertisers, whose destinations become part of the journey, and for industry brands, whose products power it.

Your message lives in a trusted space of undivided attention. RoadRUNNER is where passion meets action.

For print advertising options, specs, and pricing, see our media kit. Contact our advertising director for more information (contact information at the bottom of the page). 

Total Magazine Readership per Issue: 205,000
Median Age: 54
Motorcycles Owned: 3

RoadRUNNER Magazine 2026 Media Kit

Contact us for the 2026 media kit, published October 2025. RoadRUNNER magazine’s 57,000 rate base is verified by the USPS Statement of Ownership. RoadRUNNER’s digital reach is more than 1.2 million monthly impressions across the website, newsletters, video, and social media.

Website—Where Intent Turns Into Action

The RoadRUNNER website extends the print experience and delivers fast access to your brand when readers are ready to act. It’s where they look for travel inspiration, motorcycle reviews,  and product evaluations. 

We offer Promoted Editorial and complete Website Takeover advertising opportunities. For Promoted Editorial, our team collaborates with you to create an organic feature-length article that lives permanently on RoadRUNNER.travel. Share your brand and story in our authentic editorial voice, naturally integrated into our touring, gear, and destination content. For motorcycle brands, that means long-term search visibility and credibility with active buyers. For tourism partners, it’s a story that keeps inspiring riders to motor to your location.

Website Takeover puts your message or brand on every major page on RoadRUNNER.travel for maximum visibility and a bold impression. Your ads are managed via your DFP on your server.

70,000+ monthly sessions
61% organic traffic
92,000+ monthly page views

Newsletter—Straight to Their Inboxes

Our newsletters reach qualified riders who have opted in for inspiration, touring ideas, and trusted motorcycle reviews. Your brand reaches them when they’re receptive and ready to act.

We offer newsletter banners and custom email campaigns with your message, design, and CTA. Perfect for product launches, announcements, and events.

76,000 Newsletter Subscribers
40-50% Open Rate

YouTube—Where Your Brand Moves Riders

Our YouTube channel puts your brand in the saddle with immersive ride footage, product demos, and destination features. For tourism advertising, our POV videos showcase exciting rides in your area as motorcyclists see them. Help our riders see, feel, and trust your offering.

We offer a variety of long and short videos to help your brand move riders.

5.6 million+ lifetime views
21k+ subscribers ages 25-45

Social Media—Where Riders Connect and Share

Our social media channels keep the conversation going between issues, reaching more than 125,000 followers. From scenic shots to behind-the-scenes moments, RoadRUNNER’s social content fuels inspiration, connection, and word-of-mouth traction.

We offer reels and shorts production, sponsored posts, and giveaway collaborations.

Connect with RoadRUNNER on Facebook, Instagram, and YouTube.

Motorcycle Tourism—We Inspire Travel!

RoadRUNNER Motorcycle Touring & Travel is the only publication catering 100% to the largest motorcycle segment in North America–touring.

Our niche audience relies on RoadRUNNER to learn where to go and what to see. They use our detailed travel information to plan their adventures. Each magazine issue features North American tours and one or two international tours, including maps and GPS files, tankbag maps, motorcycle/gear/accessory reviews, industry news, and lifestyle articles.

RoadRUNNER will put your destination on the map.

• North America’s motorcycle category leading publication
• The only U.S. motorcycle magazine available on the newsstand nationwide
• Often touted as the National Geographic of motorcycle magazines
• Reaches qualified and active motorcycle travelers
• Caters to affluent riders that are searching for new places to visit
• Our readers travel and bolster local economies
• A trusted brand for over 20 years

The Most Effective Advertising Campaigns Start With Branding

Many advertisers focus on lower-funnel digital performance, using one or more of the following:

• Banner placements
• Tracking pixels
• UTM codes
• CTR reporting

Those tools are valuable, but they do not address how riders decide which motorcycle, gear piece, or accessory they want before they click on links.

This is why RoadRUNNER is essential for your branding.

Some media buyers assume:

• Digital impressions = interest
• Clicks = intent

This interpretation has historically worked for the general automotive audience, but it is not effective for motorcycle buyers.

Why?

Motorcycle purchases are trip-driven, not algorithm-driven.

Riders plan a ride first and only then choose the motorcycle and gear they need to complete that ride.

Here are some examples of how this process works:

• “I want to ride off-road passes in Colorado.” —> “I need a BMW R 1300 GS.”
• “My partner and I are planning two-up trips.” —> “We need a Honda Gold Wing.”
• “I’m chasing curves in North Carolina.” —> “I want the Suzuki GSX-S1000GT+.”

This decision-making process does not start in the digital environment. It starts with printed magazines and maps, and long-form travel content.

That’s the missing KPI.

Where Print Advertising Fits in a Performance-Led Campaign

Print advertising creates pre-click intent.

You can’t click on a bike you haven’t imagined riding yet.

Print advertising produces higher-quality online traffic.

A RoadRUNNER reader who scans a QR code from a travel story or map page is 5–10x more likely to convert than someone clicking on a banner ad from a general digital inventory.

Print advertising also allows for new measurable performance tracking options:

• QR codes with UTM
• Configurator-specific CTAs
• Deep links for highly qualified prospects

Digital advertising captures clicks. Print advertising creates the reason to click.

For advertising inquiries and to request a media kit, please call (336) 765-7780 or email us at advertising@roadrunner.travel.