The 2017 Veterans Charity Ride to Sturgis starts in two weeks and will give 20 wounded veterans an all-expenses paid trip to the 77th annual Sturgis Motorcycle Rally. The ride offers veterans a unique brand of motorcycle therapy. In 2014, Army Airborne Paratrooper Dave Frey, on a solo trip to Sturgis, met a fellow paratrooper […]

Located in rural Meade County, Sturgis is a gateway to the Black Hills, a land dotted with waterways, craggy buttes, and buffalo. Originally named Scooptown but later changed to honor Civil War Union General Samuel D. Sturgis, the historic town is home to approximately 6,700 residents, though this number skyrockets every August during the Sturgis Motorcycle […]

The 76th annual Sturgis Motorcycle Rally is just days away! Whether you’re already there or packing up your gear for the ride, take a look at some of the events that will be happening during the rally. And don’t forget to stop by the many locations where we’ll be giving away FREE maps! Indian Motorcycle Indian […]

Next week, attendees of the Sturgis Motorcycle Rally will have the opportunity to experience Moto Guzzi’s MGX-21 for the first time, alongside with the latest motorcycles from Mandello. Rally attendees will also be treated to live music, a full booth display with giveaways, demos on the latest models, and a special Moto Guzzi Owner’s Appreciation […]

Did you know that the AMA is giving away free maps at motorcycle events, across the country, all summer long? Each large tear-proof, water-resistant map, created by RoadRUNNER‘s mapping department, RoadMAPS, offers 5-7 self-guided rides with information on local history, attractions, and lunch stops. GPS files are also available for free. If you’re headed to the Sturgis Motorcycle Rally in South Dakota August 8th – 14th, stop […]