Just Ride: Support Women Riders on International Female Ride Day

Aug 21, 2020 View Comments by

 Gone are the days of motorcycle stereotypes. If you automatically think of Sons of Anarchy when you think of motorcyclists, you haven’t been paying attention. And if you still think of motorcycling as a male sport, well, you can throw that notion out the window too. Women don’t just ride pillion anymore. Females now […]

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The Litas: Fostering Empowerment on Two Wheels

Jul 22, 2020 View Comments by

In an era when the motorcycle industry has witnessed a gradual tapering off of sales from a peak in 2006, an interesting statistic surfaced in the most recent survey (2018) by the Motorcycle Industry Council: Women make up 19% of motorcycle owners. That is up from less than 10% the previous decade. Even more illuminating […]

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