The Litas: Fostering Empowerment on Two Wheels

Jul 22, 2020 View Comments by

In an era when the motorcycle industry has witnessed a gradual tapering off of sales from a peak in 2006, an interesting statistic surfaced in the most recent survey (2018) by the Motorcycle Industry Council: Women make up 19% of motorcycle owners. That is up from less than 10% the previous decade. Even more illuminating […]

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