Harley-Davidson Challenges Riders to Socially-Distanced Adventure

Aug 06, 2020 View Comments by

Harley-Davidson Let's Ride Challenge

Harley-Davidson launched its Let’s Ride Challenge on July 29 to celebrate motorcycling and offer riders an opportunity for a socially-distanced adventure.

Running through the end of August, the event invites riders from all over the country to engage in motorcycling activities suitable for all skill levels. Through these activities, participants can earn entries for a chance at winning biking-related prizes.

“The Let’s Ride Challenge is Harley-Davidson’s invitation for all riders in this challenging time to rediscover adventure through socially-distanced riding,” explained the company’s General Manage of Brand Marketing, Jon Bekefy.

The pièce de résistance of the challenge is the main prize, a custom 2020 Harley-Davidson Low Rider S motorcycle. The bike is inspired by the 1980 FXB Sturgis and features a 117 Stage IV kit and a slew of other Harley-Davidson goodies.

In addition, participants can win a Yoder Smokers competition pellet grill and other Harley-Davidson merchandise.

Three types of rides are available during the competition, from short rides around the block to one-day and overnight trips, all without crossing state lines.

To start earning entries, riders need to register for the competition. They can then start participating in activities, including tracking riding miles through the Harley-Davidson app, demoing the company’s motorcycles, and taking the New Rider course at the Harley-Davidson Rider Academy.

More information on the competition is available online at H-D.com/LetsRide.

custom 2020 Harley-Davidson Low Rider S



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