Allstate Installs ‘Watch for Motorcycles’ Sign on Longtime Rider’s Property

Dec 11, 2016 View Comments by

Watch for Motorcycles

Allstate’s Once is Never Enough (O.N.E.) program is an awareness campaign created to help reduce the number of motorcycle crashes involving other vehicles at intersections by encouraging motorists to “look twice, because once is never enough.” Since it was established in 2009, Allstate has worked closely with local traffic authorities to install 179 Watch for Motorcycles signs in 41 different cities across 21 states at dangerous intersections for riders.

While the success of the program speaks for itself through the number of signs in the ground, the ultimate goal of the O.N.E. program is to empower the larger riding community, which is why for the first time, Allstate has donated and installed a sign on a fellow rider’s property at his request.

Longtime rider Jason Large of Jackson, OH, reached out to Allstate hoping for a way to protect riders on the major Ohio state route he lives on. Allstate was inspired by Jason’s desire to help keep his fellow riders safe, which is why he was selected for the special installation. The sign was officially installed on Jason’s property, and the hope is that Jason’s persistence and passion to advance motorcycle safety in his community will inspire other riders to do the same.

Allstate’s Rider Protection Project

The O.N.E. program is the flagship initiative of Allstate’s Rider Protection Project, a collection of programs and applications built to help keep riders riding, safely. Other programs in Allstate’s Rider Protection Project include:

  • The Rider Risk Map: an interactive map on Facebook that lets riders flag a location that may be especially dangerous for fellow riders
  • The Rider Protection Zone: a traveling rider experience that visits several of the highest-profile motorcycle rallies around the country, spreading the word about motorcycle safety and advocacy through in-person safety demonstrations and social media, using the hashtag #Watch4Moto.
  • The Good Ride App: a mobile app that can be downloaded and used to alert friends and family that you’re heading out for a ride and to remind them to watch for motorcycles, as well as track your rides, log bike maintenance, as well as other useful tools and activities
  • The Ride for Awareness: a 111-day, 21,000-mile journey to all 50 states completed by one rider sponsored by Allstate earlier in 2015 that encouraged each state to add a question regarding motorcycle safety to their state test to receive a driver’s license.

For more information about Allstate’s Rider Protection Project, visit

Source: Allstate

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