Harley-Davidson Museum to Celebrate Milwaukee Day

Apr 05, 2017 View Comments by

harley-davidson-museum-logoWith more than 114 years of history tied to Milwaukee, Harley-Davidson has been an integral part of the city’s fabric since Serial No. 1 rolled out of the Davidson family shed in 1903. Come this Milwaukee Day (April 14), the Harley-Davidson Museum campus will be the epicenter for all Brewtown festivities as the company looks to say “Thank you!” to the city it loves.

Leading up to Milwaukee Day, the museum will host an array of events, including:


Milwaukee Day Bike Night
MOTOR Bar & Restaurant
Thursday, April 135-9 p.m.
Kick off the Milwaukee Day holiday weekend with a Brewtown-themed Bike Night. After you spend some time learning about Milwaukee’s most iconic export (the H-D Museum is open until 8 p.m.), mosey over to MOTOR for live music from the Mark Croft Duo. It’s the museum’s last indoor Bike Night before it moves the party outdoors next month, and there will be a raffle for Harley-Davidson merchandise to get riders ready for the riding season.

Milwaukee Day
Harley-Davidson Museum & MOTOR Bar & Restaurant
Friday, April 14, 10 a.m.-9 p.m.
Here’s your chance to be a tourist in your own town and learn more about Milwaukee’s most iconic export. Beginning at 10 a.m., anyone sporting any piece of clothing with the word MILWAUKEE emblazoned on it will receive FREE admission to the H-D Museum on the 14th. (Keep the garments PG!) Don’t have anything that fits the bill? Pop over to The Shop for items that have the word MILWAUKEE, and other featured special savings items for just $4.14. At MOTOR Bar & Restaurant, you can enjoy our signature MOTOR Burger for just $4.14, too. (We’ll also have our famous all-you-can-eat fish fry for all those observing religious holidays.)

Plus, tune in to 96.5 Hometown Rock for WKLH Mornings with Dave Luczak, 5-10 a.m., as they broadcast live from the Harley-Davidson Museum on April 14.

The museum and shop will have extended hours, 10 a.m.- 8 p.m. MOTOR will be open 10 a.m.-9 p.m. For full details on Milwaukee Day city-wide activities visit, MilwaukeeDay.com.

Gallery Night Free Admission
Harley-Davidson Museum
Friday, April 21 – 5-9 p.m.
On parade, the fez-wearing Shriners often avoid traditional floats and instead roll by on individual vehicles, including Harley-Davidson motorcycles. Using artifacts from its collection, the museum will celebrate this decades-long and entertaining connection in a lobby display.

Presented by the Historic Third Ward Association, Gallery Night & Day is the two-day premier art event in Milwaukee for both the experienced artist and most beginning admirer. This world-class event consistently features 50 venues to explore throughout the downtown Milwaukee area four times a year.
Free H-D Museum admission on Friday, April 21 from 5-9 p.m. Regular admission applies on Saturday, April 22.


Inside H-D: All Day Experience
Harley-Davidson Museum
First Friday of each month beginning April 7, 2017
An in-depth immersive experience of all things Harley-Davidson. This guided-tour experience begins with a group photo in front of The Shed on the museum campus before heading over to Harley-Davidson’s corporate headquarters at Juneau Avenue for a guided tour, lunch with H-D employees, and a visit to the company store. The experience continues with an exclusive insider access into the private areas of the H-D Museum Archives, the Motorcycle Conservation Area including the Bike Storage Area, and special exhibits (when available) lead by a member of the museum’s curatorial team. It concludes at happy hour with Chef Josh. Transportation to and from Juneau Avenue is provided. Each tour guests receive a special discount at the Shop.

Tour participants must be 18 or older. Limit 22 guests per tour. Call 414-287-2799 or email groups@h-dmuseum.com for more information or to book.


“From the Past: Archival Posters Digitized for the 21st Century”
The Bridge
Through Dec. 31
View vibrant selections from more than six decades of Harley-Davidson advertising poster art in a new installation at the museum. Learn more about the digital preservation efforts undertaken by the archives staff to document these rare posters. Enthusiasts will be thrilled to learn that recreations can be purchased online. Check out this link to view a video that details the preservation process.

1962 AH Topper

On display now
Debuting in 1960, the Harley-Davidson Topper was the company’s entry into that era’s booming motor scooter market. The Topper was marketed to youth, but in 1961, more than 20 of the machines were acquired by the much older members of the Tripoli Shrine, Milwaukee’s local Shriner chapter. Perhaps no other participants in a parade elicit the same sense of quirky fun as the Shriners. They often shun parade floats for fleets of vehicles. Members of Tripoli Shrine rode the Toppers for over two decades. The Topper on display in the H-D Museum’s lobby acquired many of its 6,205 miles while on parade.

Milwaukee-Eight Engine Display
On display now
More than a century of refinement has produced a procession of iconic 45-degree Harley-Davidson V-twins. A major redesign of the large-displacement Big Twin engines that power Harley-Davidson cruiser and touring bikes is a rare occurrence. Past designs—the Knucklehead, Panhead, Shovelhead—have taken on legendary status. The next chapter in this story, the Milwaukee-Eight, was introduced for the 2017 model year. While retaining the defining features of the classic Harley V-twin, it introduces substantial improvements for the 21st-century rider. Now on display at the museum, the first ever Milwaukee-Eight to roll of the assembly line has come home.

“Racing Machines from the KR to the XR”
On display now
This exhibit focuses on the role Harley-Davidson’s hardscrabble engineering team played in creating the legendary bikes that would dominate the race tracks of the 1950s, ’60s, and ’70s.


The Race of Gentlemen
June 16-Sept. 4

The Race of Gentlemen has become a must-see and must-do automotive carnival. Dedicated craftsmen and women build and restore vintage American hot rods and motorcycles to blast down the beaches of the Jersey Shore. This summer, the Harley-Davidson Museum is proud to bring together the vehicles, the artistry, and the personalities that make up The Race of Gentlemen for its special exhibit. In addition to displaying portraits, bikes, and roadsters pulled from past races, The Race of Gentlemen exhibit will reveal the passion and devotion TROG compatriots bring to this sandy spectacle.

To learn more about these and other events, visit the Harley-Davidson Museum.

Text and Image: Harley-Davidson Museum


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