Harley-Davidson Breaks Ground in Sturgis

Mar 30, 2015 View Comments by

Hart LiveWireHarley-Davidson will now have a year round presence in Sturgis, SD, not just during a certain week in August. The Motor Company and the town recently entered into a 75-year agreement (to celebrate the rally’s 75th anniversary) that will make Harley-Davidson the official motorcycle of Sturgis until the year 2090. Part of the agreement provides for a year round public space with a stage to be called the Harley-Davidson Rally Point. The Rally Point will be on the corner of Main Street and the freshly renamed Harley-Davidson Way.

Recently, the Motor Company and the town of Sturgis broke ground on the event site, in a manner befitting of a motorcycle rally point. A 1978 HD Super Glide, 2015 Street 750, and Project LiveWire tore up the dirt to initiate the building process.

Bill Davidson, great-grandson of the company’s founder William A Davidson, and current VP of the HD Museum, says, “Sturgis is a mecca for riders around the world. The Harley-Davidson Rally Point establishes a new site in downtown Sturgis for people to gather year round. The renaming of 2nd Street to Harley-Davidson Way honors the legacy of our company’s founders along with all the extraordinary men and women who ride our motorcycles.”

Check out the renderings of what the space will look like when it’s complete. Will you be one of the visitors?

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