EagleRider Celebrates 20th Anniversary

Oct 16, 2012 View Comments by

EagleRider, which happens to be the world’s largest motorcycle rental and tour company, celebrated its 20th anniversary with a gala multi-day event held at its corporate headquarters in Hawthorne, CA–and we were there. Since its founding in 1992, EagleRider has served more than a half million customers, bought more than $250 million worth of motorcycles and accessories, and developed more than 50 guided and self-drive tours. In fact, in 2011 alone, the company served more than 60,000 clients.

The celebration, which benefited the Greater Los Angeles chapter of Make-A-Wish, kicked off on July 19th with a discount sale on EagleRider merchandise and used rental motorcycles. In addition to the sales, there were bands, DJs, food trucks, and motorcycle stunt shows. EagleRider invited local motorcycle enthusiasts who rode any brand to participate for prizes in a Charity Poker Run. Riders received playing cards at each of five locations in the LA area, and winners qualified for prizes. Net proceeds went to Make-A-Wish.

Saturday evening, EagleRider transformed its headquarters into an entertainment hot spot. There were live performances by LA rock legends Metal Shop, the 1970s classic rock band ANTHEM, and Gilby Clarke, formerly from Guns N’ Roses. Other events included the EagleRider Girls Fashion Show and a charity casino. Chris McIntyre, president and founder of EagleRider said, “This celebration is a culmination of 20 years of blood, sweat, and tears so to speak, as we pioneered the motorcycle rental and travel industry. We want to thank our loyal customers and partners with a night to remember, but at the same time, we are thrilled to support Make-A-Wish, and continue our commitment to giving back to the community. We look forward to another 20 years of defining the motorcycle industry and fulfilling dreams around the globe.”

McIntyre, who started the business in his garage, told us that financing and insurance were essential to getting started, and that many companies were afraid to partner with EagleRider initially. He has continued with those who allowed him to get started. “For me, this is what it’s all about,” said McIntyre, “passion, purpose, and discipline. The whole motorcycle industry is about spirit and excitement. Our philosophy is ‘We Rent Dreams.’ We started with locations in LA, San Francisco, Chicago, Orlando, and New York. It took everything we had, so we decided we needed to franchise. We took our systems that we had developed and brought in hard-working people to open their own franchises.”

Consequently, EagleRider is one of the largest motorcycle buyers in the world today and has a presence in 18 countries. The company rents mainly BMW, Harley-Davidsons, and Hondas, but some locations also rent scooters, dirt bikes, and ATVs. Many people rent a model they are interested in buying just to get a feel for how it is on an extended road trip. The most popular motorcycles in EagleRider’s rental fleet are Harley-Davidson’s Electra Glide Classic, Road King, and Heritage Softail Classic.

From its West Coast rental locations, EagleRider introduces many foreign visitors to America with its popular Route 66, Wild West, and Pacific Coast Tour routes. International travelers wanting to “live the American Dream,” as McIntyre calls it, now account for more than half of EagleRider’s income.
EagleRider is also rolling out some new features that should be of interest to all motorcyclists. During our chat with Chris McIntyre, he discussed current activities and revealed upcoming plans for EagleRider. The company recently added a Pillion Rides & Day Tours program for non-riders. Those who are not (yet) licensed can take half- or full-day passenger rides along the Florida coastline with a certified EagleRider tour guide.

McIntyre said that in addition to rentals, EagleRider will soon offer motorcycle insurance to all private owners. The plans will be cost competitive and will include features like emergency road service, favorable deductibles, and declared values. Another item discussed was a website which will allow private owners to list their motorcycles for free. For more information, please call (888) 557-3541 or visit www.EagleRider.com.

Text: Ken Freund
Photography: Ken Freund and James Bryan Toten

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