American Motorcyclist Association Rides With LifeLock

The AMA is pleased to announce that it has entered into a partnership with LifeLock, the industry leader in identity theft protection, to offer a 10 percent discount to all of its members. The LifeLock discount is effective immediately.

“We are very proud to offer our members protection against the fast-growing crime of identity theft by joining forces with a top-notch company such as LifeLock,” said Jim Moore, director of business development for the AMA. “When you’re out riding, identity theft is the last thing you want to worry about. Now, with this outstanding offer from the most trusted company in identity theft protection, our members can have greater peace of mind while they enjoy the open road or the trails.”

Identity theft has become the No. 1 crime in the nation, passing up drug trafficking, according to the U.S. Department of Justice. This fast-growing crime is costing Americans more than $1.2 billion annually, and the length of time a victim invests in clearing his or her good name can be up to three or more months, according to the Federal Trade Commission.

“At LifeLock, we are always looking for opportunities to protect people’s personal information, and aligning with an organization like the AMA gives us an outstanding chance to reach more Americans who may not have given much thought to the consequences of identity theft,” said LifeLock Vice President of Sales Steve McGrady. “With tax season underway, the AMA picked an ideal time to supply their members with this key protection tool.”

LifeLock works by requesting that the national credit bureaus place fraud alerts on its members’ credit files, and that members’ names be removed from pre-approved credit card offers. Members are also entitled to LifeLock’s WalletLock, eRecon and TrueAddress services. WalletLock cancels and replaces all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon regularly patrols the Internet in search of Social Security, credit card, and driver’s license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock’s TrueAddress searches to see if members have had a change of address form filed, and alerts them to ensure they are aware of the change. The company’s services are backed by a $1 million total service guarantee.

The LifeLock announcement represents the latest initiative by the AMA to provide its 300,000 members with savings on valuable services and products. For more information about these discounts and benefits, go to www.AmericanMotorcyclist.com and click on Member Services.